Initial working drawings and logo development
Final LAS Logo
Secondary branding element
Litigation Assistance Services provide a range of medico legal services to support barristers dealing with personal injury and road traffic accident claims.
LAS pride themselves on the accuracy and speed at which they deliver information to their clients and it was this that ultimately dictated the design of the new logo... the LAS arrow.
We created the secondary branding strips based on the logo colours to help give the impression of speed and movement. Placing the strips across the top of the letterhead also meant that finding LAS documents within piles of case documents easy.
Project included: New logo, brand development, flyer, photography, business stationery, copywriting and the LAS website