We were asked to look at a complete rebrand. We created an overall Hyperfine Logo, colour palette, font palette and secondary branding elements. Along side the main logo 2 sub brands for Animation and Video services were created. The logos themselves were developed from traditional video production iconography and used the play, eject and rewind symbols as their starting point.
The intricate secondary branding elements inject movement and sophistication into the branding.
Once we had the branding finalised we went on to design the website which is due to launch later this year.
“Inness Design recently worked with us to revitalise our logo, brand, and website design. He took the time to listen carefully to the brief and was upfront and clear about the design process and the costs. His initial ideas were really well thought-out, creative and varied, and from there he took on board our feedback for further rounds of revisions. We've found him to be helpful and approachable and we're vey happy with the final results, highly recommended.”
Director of Hyperfine Media